About

EMC³ Consulting works at the intersection of culture, collections, and strategy.

We support municipalities, cultural organizations, and private clients to understand, manage, and activate cultural assets — from heritage sites and public programs to art collections and legacies.

Our work spans cultural and heritage strategy, adaptive reuse, governance and change management, professional appraisals, and leadership development. What connects it all is a focus on turning cultural value into practical, defensible outcomes: socially, economically, and institutionally.

In short, we help clients steward what they already have, and make it work for the future.

Reach out for a consultation or for further details.

About the principal, erin mcdonald

Erin McDonald is a strategy-driven cultural leader, consultant, and communicator based in Edmonton, Alberta. With over a decade of experience in public service and arts leadership, Erin helps purpose-driven organizations and creative entrepreneurs turn vision into aligned action, with clarity, heart, and impact.

Erin currently serves as Curator & Development Coordinator for the Alberta Craft Council. Their work empowers Alberta’s craft sector, bridges curatorial practice with institutional development, combining hands-on exhibition delivery with strategic support for governance, partnerships, and systems that strengthen long-term sustainability.

Erin is an Accredited Personal Property Appraiser (Fine Arts & Craft | Heritage Collections | Collectibles). Erin holds an MBA (Dean’s List) from the Australian Institute of Business and a Master of Cultural Heritage from Deakin University. They are also a Toastmasters-certified communicator and a recipient of Edmonton’s Top 40 Under 40.

Today, Erin blends cultural strategy, communications, and inclusive leadership expertise to help changemakers build meaningful brands, navigate career pivots, and align their work with a deeper purpose.

media & appearances

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Artist ‘honoured’ to make Canadian art history in Edmonton – Erin speaks on city mural by artist Grady Wallace.

Renovation of Edmonton heritage home challenges traditional ideals – Erin, in their role as Chair with the Edmonton Historical Board, speaks to adaptive reuse.

Edmonton honouring Karen Leibovici and Julie Rohr with park names – Erin’s part in the Edmonton Naming Committee honours two local women.

Edmonton park named for Jan Reimer, city’s first female mayor – Erin, in their role as Chair of Edmonton’s Naming Committee, speaks to the honouring of a former mayor.

Erin McDonald – Erin profiled as one of Edify Magazine’s “Top 40 Under 40”

Rescuers Gasp When ‘Depressed’ Little Cat Finally Opens His Eyes – Erin is interviewed by The Dodo, for their actions in the rescue of a special little cat.

Four designs submitted for new Royal Alberta Museum – Government of Alberta release, on the details of the new Royal Alberta Museum (will prompt a download).

Future-Proofing the Past: Adaptive Strategies for Sustainable Historic Place Management – Erin’s AIB review article, by way of LinkedIn

Erin McDonald -Curious -Adventurous -Museum -Compassion – Erin appears on the Fascinating Women podcast with photographer Mark Laurie.

Nerd Nite 53: The evolution of online communities, poo, and street names! – Erin appears at Nerd Nite to talk street names.

Erin with their TEDx talk at TEDx Devon: